Personal Project: 2 weeks of completion. 3D animation, character design, interaction design
As part of an interaction design experiment, I wanted to leverage Snap’s AR Hand Tracking template to spawn a bird, inspired by Harry Potter films of owls. The purpose was to explore new onboarding techniques that helped audiences fade into new experiences.
I first 3D sculpted and animated a bird inside Blender and imported it into Snap Lens Studio.
Using hand tracking, I used a flat palm hand to spawn the bird from a distance away from the camera.
Using the Snap AR 3D hand tracking template, I was able to track a “palm open” pose that triggered the spawn of a bird approaching the hand upon entering the world.
This lens became one of the top trending lenses on Snapchat for 10+ days, accumulating 66 million views and 344k shares.